Artificial Sweeteners II

My unflavored LMNT electrolytes came the other day and they taste like nothing. Which I guess shouldn’t have been surprising but it was. Based on how strong the flavored varieties were, I assumed that the unflavored would still carry something. But it’s got nothing.

It just made it even more apparent to me how powerful artificial sweeteners are. We’re talking about less than a tsp of powdered mix crammed with an overwhelming amount of flavor.

That tells me that the stevia extract they’re using, an artificial sweetener that’s purported to be natural, must be refined down to the most potent parts to achieve such an insane level of taste in such a small amount.

Which tells me, or reaffirms to me, that this shit is not good for you! It’s certainly not good for me.

I always wonder why companies have no balls when it comes to this stuff. I mean LMNT is selling electrolytes. Presumably their market is people who are active, hence why they need to replenish electrolytes, and therefore health conscious. Couldn’t they do away with the “flavor” and sell something that’s actually purely good for you, without the add garbage?

Couldn’t they just stick to selling unflavored? I know why they wouldn’t, money. But it would be nice if one day a company stood up and said, “I don’t give a fuck if our growth is slow, or we never become rich, we’re going to stick to our principles and grind it out.”

Unfortunately that never happens anymore. And I guess I’m asking too much of a company that packages sodium, potassium, and magnesium, and sells them for ~$1.50 per. It just reiterates to me the fact that everything is better when you do it yourself. And in particular when it comes to what you put into your body. Only you can control the contents. Thinking someone else, or a company for that matter, cares as much as you do is pissing into the wind.